Lowrance launches website in Chinese

Catering for the ever-expanding Asian market, Lowrance has translated its website into Chinese – www.lowrance.cn  

Reflecting the content that is available on Lowrance websites in other global markets, the new Chinese website – launched during last week’s China International Boat Show – highlights all of the brand’s latest technology, including the revolutionary Lowrance High-Definition System (HDS), Broadband Radar and the new Elite and Mark series. The HDS series of multi-function displays combines built-in award-winning Lowrance Broadband Sounder™ technology, innovative chartplotting and intuitive operation in an attractive new case design that is more convenient to install. Fully expandable, the HDS also accommodates Ethernet radar and NMEA2000 networking for fuel, engine and boat-operations management solutions. The Lowrance BR24 Broadband Radar represents the next generation of radar safety, affordability and ease of use. The world’s first recreational marine Frequency Modulated Continuous Wave (FMCW) radome – and boasting range resolution to less than 3m – the BR24 combines straightforward installation, flexible antenna placement options and low power draw, making it the clear choice for every type of vessel. Lowrance’s new Elite series of colour fishfinders and GPS chartplotters delivers a new standard of feature-rich, high-performance, easy-to-use electronics at a very affordable price. The entry-level Mark series of single- and dual-frequency fishfinders also brings the brand’s legendary sonar performance within reach of more anglers, from everyone from kayak enthusiasts to trailerboat anglers. Along with providing detailed information on all of Lowrance’s latest product ranges, the new website offers online product support, software upgrades via convenient online download and product registration. The new website – www.lowrance.cn – is live online now.